Lessons from Tony: Analysing the similarities between two "New Labours"
Joseph Masini
Sunday, March 24, 2013
As a new, yet keen follower of British
politics, Joseph Muscat’s election as Prime Minister, and the circumstances in
which all this happened, immediately reminded me of Tony Blair’s similar rise
to power over a decade ago. While others were busy comparing Labour’s campaign
team to that of U.S. President Barack Obama, I felt that we shouldn’t have to
cross the Atlantic to be able to draw up some similarities. In fact, I had
already started working on this post when last Sunday I saw an excellent
article on the Times of Malta,
reaching the same conclusions as mine. Instead of comparing the speeches of
newly-elected Prime Minister Blair and Muscat, I would like to discuss some
lessons which, in my humble opinion, could be drawn up by the latter from his
British counterpart, who incidentally (or not), endorsed him just two days
before the 9th March election.
New leaders. New parties.
What first strikes you is the remarkable
resemblance between the two leaders, and the magnitude of the changes they made
as soon as they rose to power. Both Labour parties in 1996 and 2008
respectively were suffering from a serious case of electoral fatigue and a set
of principles which had become more of a shackle than a driving force. What
both Tony and Joseph did in their parties is to declare that “this is a modern party living in a world of
change.” At the time they rose to power, both leaders had the young age,
experience, and backing necessary to perform changes of unprecedented
proportions in both size and effect. It is not only modernisation, but a
complete revamp of what the Labour party stands for, with Blair’s ditching of Clause
4 reflected in Muscat’s heavy update of the party statute. In doing so, the two
understood something very profound about politics; that if one is to change a
nation, he must first be willing to change the party. This realisation, right
from the very beginning, proved to be an effective, winning formula for both
leaders, who had over twenty years of conservative rule to back their arguments
for thorough changes.
Huge landslides, huge responsibilities.
It is widely reported that when Tony Blair got
briefed about the breathtaking magnitude of the Labour Party’s landslide in the
evening of May 1st, he simply muttered “what
the hell have we done?” No one knows (yet) what Joseph Muscat had to say at
11.30 a.m. of March 9th, yet the result obtained was of very similar
proportions. One could only deduce that the sense of unreality which hit
Blair’s campaign team was also felt here in Malta, where not even the party
could have ever imagined the type of majority it would get.
However, that sort of feeling could be
potentially dangerous when a new government is formed. The Muscat cabinet must
make sure that it does not get itself lured in the same trap as the Blair
administration: that of thinking that one could manage a country with the same
way as one has previously managed a party. The needs of the nation are
extremely different from those of a party, yet having a majority of over half
of the electorate could lead oneself to believe that what’s good for the party
is now good for the country. This is what Tony Blair had to face in his first
few weeks or so, before coming to the understanding that both elements must be
kept as far away from each other as possible, even if this upsets the party
delegates. Muscat must do the same, or he will inevitably have to face an
Eckolson scandal of his own, where the affairs of the party get entangled in
those of the state. And there is absolutely nothing good which could come out
of such an entanglement.
“Campbellian” media management.
For ten out of the twelve years of Blair rule,
Alastair Campbell dominated the media, spinning it in ways unprecedented in the
history of Number 10. Sometimes getting too much limelight; more than he ever
wanted, Campbell was not only Blair’s press secretary, but also his most
trusted friend and confidant. When I heard that one of Prime Minister Muscat’s
first appointments was of Kurt Farrugia, his party press chief, I couldn’t but
draw up a conclusion that he understood something which Tony Blair had realised
from the start: that the media has the power to glorify governments, or more
commonly, bring them to their feet. A strong press manager has become
absolutely essential, and with all due respect to the ones preceding Mr.
Farrugia, few are better at understanding the current media landscape than the
new man at Castille.
Yet there are some core lessons which Campbell
admits to learning during this decade of riding the media wave, among which was
the fact that he sometimes became an unwilling protagonist in the sophisticated
spinning campaign of the press and Number 10 alike. Though we do not have the
sort of sensational media that is present in Great Britain, PM Muscat’s media
team must be careful to develop a strong and healthy relation with the press,
which however must remain controlled and limited by a strictly-defined
boundary, in order to avoid the same problems Blair’s staff had to face.
Choosing seasoned journalists to act as press chiefs in various ministries is
also a wise decision, which however needs to be contained to just dealing with
the media, and not interfering in the day-to-day running of the Government, as
Campbell and his staff were accused of doing in the late nineties.
Avoiding a “Brown”
revolt:
This last point I would like to draw attention
to is one which haunted the Blair administration from the very first moment he
set foot inside Number 10: Gordon Brown. Making him arguably the most powerful
Chancellor in British history was not enough to quench the latter’s thirst for
power which increased as his ‘friend’ Tony progressed on into the second, and
finally, third term. One can argue that Blair had to face two ‘Iraqs’: one
overseas, and another at home, with his own Chancellor and his arrogant staff.
Despite the enormous Labour majority obtained
by Joseph Muscat, which for the time being renders the Government in an
extremely comfortable position, the status-quo must not be taken for granted. Actually,
the new Prime Minister has quite a challenge ahead, having to balance the
desires of veteran MPs to involve themselves in what might be their last chance
to govern, and giving a chance to the new blood in the House to revitalise our
political arena. Seeing the sort of Cabinet which was chosen proves that PM
Muscat has understood the importance of doing this sensitive balancing act,
which however must withstand the test of time.
In a Government, the worst thing that can
happen is having someone like Gordon Brown and his coalition of backbench
dissidents, who kept the Government unsure till the last minute on whether
legislation will go ahead or not. While a nine-seat majority is extremely
comfortable, it’s not completely safe, and loyalties must be checked at all time,
without having to resort to shameful and humiliating acts and offers of
appeasement, which end up discrediting the Government as a whole.
Conclusion:
It’s clear that expectations are high for this
Government, as they were for Tony Blair’s ‘New Labour’ in 1997. We must indeed
wait and see, however one must also be careful not to expect too much. Labour’s
manifesto is one of the most ambitious we’ve ever seen, and the mandate is
extremely clear, to say the least. If wisdom and good management truly dominate
over the division and confusion the Blair government had to endure, we are
surely to see a successful experiment led by Prime Minister Muscat, which- who
knows, could even last for more than one term.
Labels: British, Communication, Government, Joseph Muscat, Labour, Media, Politics, Society, Tony Blair
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